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2nd Cross regional event: HIGHFIVE goes Anuga FoodTec!

Are you about to visit Anuga FoodTec? Then don’t miss our Cross Regional Event at that fair, the place where innovation, business, connections and collaborations are made and the future of the agri-food industry is shaped. Take the opportunity to meet HIGHFIVE, a dynamic community of agri-food SMEs and networks from across Europe, all with a common goal: to drive digital transformation and shape the future of the industry. You are also welcome to take part in our guided tours of the trade fair.


As the leading global trade show, Anuga FoodTec is the most important source of new inspiration for the international food and beverage industry. As the world's only supplier fair, it covers all aspects of food production. Here, the industry presents its latest innovations and technological visions - from processing, filling and packaging technology to food safety, packaging, digitalization and intralogistics. And, in response to visitor requests, a brand-new feature: now also with its own exhibition area for Energy & Environment. HIGHFIVE will be there! Join us!

Wednesday, 20th March 2024

Meeting Point: Anuga FoodTec, Hall 5.2, Stand A-120/D-129

  • 10:00 – 10:30 HighFive Workshop: Implementing Green and Digital Solutions in Food Processing - Success Stories from HIGHFIVE project fostering interregional innovation investments
    Veerle De Graef / Flanders' FOOD;  Norbert Reichl / Food-Processing Initiative; selected company partners HIGHFIVE
  • 12:00 – 14:00 Walking pitch, connect & learn!
    Guided tours at Anuga FoodTec
    Meeting Point: Anuga FoodTec, Hall 5.2, Stand A-120/D-129
  • EU-Day @ Anuga FoodTec 2024 - Future of Food: On the path to a resilent and sustainable food industry
    Location: Anuga FoodTec, Hall 5.2, Stand C100/D119
    • 15:45 Welcome Hans Stein, ZENIT GmbH /NRW.Europa, Ministry of Agriculture and Consumer Protection of NRW (tbc) 
    • 16:00 Keynote EU speaker
    • 16:20 Agrifood challenges in EIC Ivan Stefanic, EIC Programme Manager for Food Chain Technologies and Novel & Sustainable Food
    • 16:40 HighFive: Fostering interregional investments for the twin transition of the food sector – the HIGHFIVE project, Veerle De Graef / Flanders FOOD; Simon Maas / Agri Food Capital
    • 17:00 Panel discussion on challenges and solutions for a sustainable food industry: EIC / EISMES, EIT Food, HIGHFIVE (Norbert Reichl / Food-Processing Initiative), EEN / SG AgriFood, CARE4BIO, Moderation: Lee Greene, FoodHub NRW
    • 17:45 – Get Together / Networking eventing: European companies on the road to the Future of Food Location: Zenit Lounge / Anuga FoodTec, Hall 5.2, Stand A-120/D-129

Thursday, 21st March 2024

  • 10:00 – 12:00 Walking pitch, connect & learn!
    Guided Tours at Anuga FoodTec
    Meeting Point: Anuga FoodTec, Hall 5.2, Stand A-120/D-129
  • Register for the HighFive Workshop & EU Day & guides tours here

This program was compiled in close collaboration with EEN and NRW partner Zenit. We invite you to join the B2B Area (Matchmaking) "Future of Food - Sustainable FoodTech Solutions" from 19th till 22nd March 2024 which is organized by the Enterprise Europe Network (EEN) and Zenit GmbH at Anuga FoodTec. Please register via this link and appoint for 1:1 meetings with other attendees: https://future-of-food.b2match.io/
Location: Anuga FoodTec, Hall 5.2, Stand A-120/D-129

We are looking forward to getting in touch with you at Anuga FoodTec.